This event is kind of the socialization to choose the tourism ambassadors in Sidoarjo regency in introduces and promotes Sidoarjo city tourism.

Ulur Ulur Ceremony is flower sow tradition in Buret Lake to memorize Mbah Jigang Joyo who is the lake genesis. Buret Lake society, Sawo village, Campurdarat District, Tulungagung, believe if the God have given the subsistence through Buret Lake. Ulur Ulur that means water, also interpreting Ngulur ngulur Ben Banyune Megeng / the existence of lake remain to be abundance and can be applied to irrigate their rice field.

Larung Sembonyo is a thanks expression of the fishermen in Prigi coast to the one supreme God by wash away ‘tumpeng’ (cone of rice boiled) to the middle of the sea. They also wish about their safety when they go out to sea and getting copious fish. Beside that, ‘Larung Sesaji’ also conducted to commemorate the success of Tumenggung Yudonegoro from Mataram, which successfully open Prigi region, Watulimo district. To express his successful, Tumenggung Yudonegoro perform a wedding of his son with Gambar Inten princess. This event takes place in Watulimo district, Trenggalek regency filled by the traditional artistry such as; leather shadow, fragment, etc.

The anniversary of Lumajang regency is toned up with various cultural and artistic attractions such as; the procession of Arya wiraraja convert as Lumajang regent, and traditional artistry carnival. This event is performed in Lumajang regency hall.

This event is aimed to choose East Java dancer who talented and reliable and also can danced well minimum 2 (two) dances that resides in 5 (five) culture Sub Ethnic regions in East Java, that is:
- Culture Sub Ethnical of Arek (Remo Dance, Beskalan Dance, Topeng Malang Dance)
- Culture Sub Ethnical of Osing (Gandrung Dance, Jejer Banyuwangi Dance)
- Culture Sub Ethnical of Madura (Pecut Dance, Topeng Etak Dance, Gambus Dance)
- Culture Sub Ethnical of Madura Pedalungan (Kiprah Glipang, etc)
- Culture Sub Ethnical of Mataraman (Gambyong Dance, Klasik Gaya Surakarta or traditional dance that grew in Ponorogo, Madiun, Blitar, Pacitan area). This event is carried out in Surabaya city (Grand Final).